Current status of sunglasses industry

Sunglasses have become deeply rooted in people's hearts as a fashion accessory and daily necessity. Not only can it prevent eye damage from strong sunlight, but it can also be used as a fashion item to enhance the overall image of the wearer. In recent years, as consumer demand for sunglasses continues to grow, the sunglasses industry has also grown rapidly.

As consumers' awareness of sunglasses increases, the sunglasses market continues to expand. More and more brands are entering the market, providing consumers with more choices. At the same time, the rise of the online market has also brought new growth points to the sunglasses industry.

With the increasing emphasis on health and beauty, the demand for sunglasses is also increasing. Especially in outdoor sports, traveling, driving and other activities, people need to use sunglasses to protect their eyes from ultraviolet damage. Therefore, the demand for sunglasses market will continue to grow, with China’s sunglasses market accounting for 34.6% in 2022.

In order to meet the needs of different consumers, sunglasses products are becoming more and more diversified. From styles, colors, materials to functions, sunglasses are constantly innovating and making breakthroughs. For example, the emergence of polarized sunglasses, anti-fog sunglasses, color-changing sunglasses and other products provide consumers with more choices.

There are many brands in the sunglasses market and competition is fierce. In order to compete for market share, various brands have increased their marketing efforts to increase brand awareness and reputation. At the same time, some well-known international brands have also entered the Chinese market, intensifying market competition.

As consumer demand for personalized products continues to increase, sunglasses are increasingly becoming a fashion accessory. Different brands and manufacturers can meet the different needs of consumers through differentiation in design and style, thereby expanding market share. In 2022, China's sunglasses industry market will grow by 2.7% year-on-year.

Our country has become a major producer of sunglasses, and its products are sold overseas. In the first half of 2022, China's export quantity of sunglasses was 583,430,143 pairs, with an export value of US$106,758,357; China's import quantity of sunglasses was 3,308,512 pairs, with an import value of US$174,711,365.

Consumer demand for eyewear products is showing a diversified trend, and purchase volume and frequency of consumption will further increase. With the improvement of living standards, people pay more attention to visual health, and their awareness of vision protection continues to strengthen. Wearing glasses is no longer just to correct vision so that one can "see clearly", but also adds new features such as preventing blue light and relieving visual fatigue. consumption needs, and wearing different glasses in different life scenarios (such as driving, sports, etc.), so that you can not only "see clearly", but also "see more lastingly and comfortably".